From the moment a buyer reaches out to the moment a qualified lead lands in your dashboard, here's what actually happens.
Every lead is qualified over SMS — in your voice, against criteria you define. Nothing reaches your dashboard until these four checks pass.
The real buyer, not a browser
A genuine fit for what you sell
Within the next week
Within your service area
Before anything runs, we build your website and ad creatives from your own brand, photos, and jobs. Then targeted campaigns put your business in front of buyers in your market — clean, single-purpose, optimized for one thing: getting the lead to raise their hand.
The moment they hit submit, our system fires a personalized SMS. Within 90 seconds our AI opens a real conversation in your voice — not an auto-responder, not an IVR, not a canned script.
Our AI confirms intent, fit, location, and timeline — in your voice, using criteria you define during onboarding. It runs 24/7 with no gaps.
A qualified lead lands instantly in your client dashboard with the full SMS transcript attached. Name, contact, and status all in one place — ready for you to close.
Here's the head-to-head against everything a contractor usually pieces together — shared-lead marketplaces, marketing agencies, and one-off web designers.
| BMT | Lead marketplace | Marketing agency | Web designer | |
|---|---|---|---|---|
| What you get | The whole engine — site, ads, social, AI answering, exclusive leads | Names on a list, sold to several businesses | Campaign management and a monthly report | A website, then you're on your own |
| Lead sharing | Exclusive — one lead, one business | Shared with 3–5 businesses | Yours, if the campaign produces | Not their job |
| Who answers the lead | Our AI, over SMS, in under 90 seconds, 24/7 | You — racing everyone else who bought it | You | You |
| Ongoing improvement | The engine tunes itself every day | None — you buy what comes | Depends on the retainer and the account manager | None after launch |
| If a lead doesn't confirm | Full SMS transcript in your dashboard — you see exactly what happened | Refund battles, dispute denials | Not their problem | Not their problem |
| Pricing model | Flat monthly retainer | Pay per lead, surge-priced at peak | Retainer plus ad spend, add-ons extra | One-time build, plus hosting and change fees |
| Accountability | Leads in your dashboard, in plain sight | Volume, churn, resold contacts | A report you have to decode | A site that looks nice |
When Harvard Business Review audited 2,241 companies, the average business took 42 hours to respond to a new lead — and 23% never responded at all. Later industry research (InsideSales, 2021) found most first call attempts happen more than a week after the inquiry.
The window is brutal: per the MIT / InsideSales lead-response study, the odds of reaching a lead collapse roughly 100-fold between a five-minute response and a thirty-minute one — and industry data suggests around 78% of homeowners hire whoever answers first.
That's the entire reason the engine answers in under 90 seconds, every hour of every day. Not because it's impressive — because that's where the jobs are won.