The roofing lead problem, in one paragraph
Demand is real: storm-damage inspections, full replacements, repairs and insurance claims are not optional purchases, and a replacement runs $8,000 to $20,000 or more. The problem is not finding homeowners. It is that the ones you pay to reach were sold to four other roofers, nobody answered them for two hours, and a homeowner with a tarp on the roof does not leave a voicemail. They call the next roofer. The week after a hail or wind storm, when every homeowner on the block is calling every roofer on the first page at once. The company that answers first that week books the quarter.
What BMT runs for a roofing company
| Piece | What we do | Why it matters for roofers |
|---|---|---|
| Website | Built from your own jobs, photos and reviews. You own it outright | Homeowners check you out before they call. A site with your real work converts; a template does not |
| Ads | Google and Meta campaigns we launch, watch and keep improving | Exclusive leads that come to your funnel, not a marketplace's |
| Social | Posts, and answers to the DMs, comments and reviews | The job photos you already take become the proof homeowners look for |
| AI answering | Every inquiry answered over SMS in under 90 seconds, 24/7, English or Spanish, qualified for decision-maker, need, timeline and location | A homeowner with a tarp on the roof does not leave a voicemail. They call the next roofer. Now they get a reply before they can |
| Delivery | Qualified leads in your dashboard the same day, with the transcript | Your team dials people who already said yes to a visit |
The pieces are one system, built by one team, on one flat retainer. Here is the four-step pipeline in detail.
What "qualified" means for a roofing lead
Before a lead reaches your phone, the AI has confirmed whether the home is owner-occupied, whether there is visible damage or an adjuster involved, how soon they want someone out, and the address. You read five texts and know what you are walking into. See the exact conversation for roofers.
- Exclusive: one roofing company per market, slots capped per zip code.
- Replaced free if it does not confirm within 24 hours.
- Delivered same day with the full SMS thread.
Pricing
One flat monthly retainer. No per-lead fees, no contract, no minimums. Ad spend is separate and in addition, and you see every dollar of it. Here is how that compares with what roofing leads cost everywhere else in 2026.
How to start
- Build your demo. Give us your business name and the AI builds your homepage, sample ads and the texts your leads would get. About a minute, free, no call.
- Book 15 minutes. We walk through the demo, your service area and your rules for the qualifier.
- Go live. Site, ads and the qualifier launch together. First conversations usually start the same week.
Questions contractors ask us
Do you work with roofers outside Texas?
Yes. BMT is based in Farmersville, Texas and works with service businesses anywhere in the United States. The qualifier's service-area rules are set per client, so a roofing company in Ohio gets Ohio leads.
Do I have to stop my current lead sources?
No. Most clients keep their marketplace leads running for the first month and let the qualifier answer those too. Cut them when the exclusive funnel books more jobs per dollar.
Can it handle the surge after a storm?
Yes. The qualifier answers every inbound at the same speed whether it is the 3rd text of the day or the 300th. Storm weeks are the exact moment a human office falls behind, and the exact moment the first roofer to answer wins the job.
Is there a contract or a per-lead fee?
No. BMT charges a flat monthly retainer. Ad spend, when you run ads through us, is separate and in addition, and you see it line by line. There are no per-lead fees and no minimums.
Are the leads exclusive?
Yes. A lead that comes through your BMT funnel goes to you and nobody else. We cap client slots per zip code so two BMT clients in the same trade are never competing for the same homeowner.
What if a lead does not respond?
A lead that does not confirm within 24 hours is replaced free. You are paying for conversations, not rows in a spreadsheet.
See what BMT would build for your roofing company.
Give us your business name and watch the AI build your demo: your homepage rebuilt, the ads we would run, and the texts your leads would get. About a minute, free, no call required.