The plumbing lead problem, in one paragraph
Demand is real: leaks, water heaters, drain clogs, slab leaks and repipes are not optional purchases, and most calls land between $150 and $3,500, and repipes run well above that. The problem is not finding homeowners. It is that the ones you pay to reach were sold to four other plumbers, nobody answered them for two hours, and someone standing in an inch of water does not leave a message. They call the next plumber on the list. A hard freeze, when burst pipes turn a normal Tuesday into 80 calls before lunch. The company that answers first that week books the quarter.
What BMT runs for a plumbing company
| Piece | What we do | Why it matters for plumbers |
|---|---|---|
| Website | Built from your own jobs, photos and reviews. You own it outright | Homeowners check you out before they call. A site with your real work converts; a template does not |
| Ads | Google and Meta campaigns we launch, watch and keep improving | Exclusive leads that come to your funnel, not a marketplace's |
| Social | Posts, and answers to the DMs, comments and reviews | The job photos you already take become the proof homeowners look for |
| AI answering | Every inquiry answered over SMS in under 90 seconds, 24/7, English or Spanish, qualified for decision-maker, need, timeline and location | Someone standing in an inch of water does not leave a message. They call the next plumber on the list. Now they get a reply before they can |
| Delivery | Qualified leads in your dashboard the same day, with the transcript | Your team dials people who already said yes to a visit |
The pieces are one system, built by one team, on one flat retainer. Here is the four-step pipeline in detail.
What "qualified" means for a plumbing lead
Before a lead reaches your phone, the AI has confirmed what is leaking or clogged, whether water is actively running, whether they own the property, and the address. You read five texts and know what you are walking into. See the exact conversation for plumbers.
- Exclusive: one plumbing company per market, slots capped per zip code.
- Replaced free if it does not confirm within 24 hours.
- Delivered same day with the full SMS thread.
Pricing
One flat monthly retainer. No per-lead fees, no contract, no minimums. Ad spend is separate and in addition, and you see every dollar of it. Here is how that compares with what plumbing leads cost everywhere else in 2026.
How to start
- Build your demo. Give us your business name and the AI builds your homepage, sample ads and the texts your leads would get. About a minute, free, no call.
- Book 15 minutes. We walk through the demo, your service area and your rules for the qualifier.
- Go live. Site, ads and the qualifier launch together. First conversations usually start the same week.
Questions contractors ask us
Do you work with plumbers outside Texas?
Yes. BMT is based in Farmersville, Texas and works with service businesses anywhere in the United States. The qualifier's service-area rules are set per client, so a plumbing company in Ohio gets Ohio leads.
Do I have to stop my current lead sources?
No. Most clients keep their marketplace leads running for the first month and let the qualifier answer those too. Cut them when the exclusive funnel books more jobs per dollar.
What about after-hours emergencies?
The qualifier answers at 2 a.m. the same way it answers at 2 p.m. It confirms the emergency, gets the address, and hands the thread to whoever is on call according to the rules you set at onboarding.
Is there a contract or a per-lead fee?
No. BMT charges a flat monthly retainer. Ad spend, when you run ads through us, is separate and in addition, and you see it line by line. There are no per-lead fees and no minimums.
Are the leads exclusive?
Yes. A lead that comes through your BMT funnel goes to you and nobody else. We cap client slots per zip code so two BMT clients in the same trade are never competing for the same homeowner.
What if a lead does not respond?
A lead that does not confirm within 24 hours is replaced free. You are paying for conversations, not rows in a spreadsheet.
See what BMT would build for your plumbing company.
Give us your business name and watch the AI build your demo: your homepage rebuilt, the ads we would run, and the texts your leads would get. About a minute, free, no call required.